TSAM TIPS

I wanted to share a few last minute suggestions to increase your eBay business traffic and sales. The following list includes quick wins, with little to no time or financial investment; consider trying them out for the Month of December and January.

(Post holiday sales as well as purchases made by those that didn't get what they wanted for the holidays can be a huge opportunity.)

I hope you will take the time to review and consider signing up for at least 1; Free Shipping Day. I have had a number of sellers sign up since its inception. This may be a tradition you may want to participate in every year.

Click on the link or copy and paste in to your browser for more information.
.

1st choice for both on and off of eBay business promotions:

Free Shipping Day, December 16th (Free registration)
Time Frame: Plan on approximately 5 minutes to register your eBay business.

http://www.freeshippingday.com

Share Your Items (7 day free trial, $3.95 per month)
Time Frame: Plan on approximately 15 to 25 minutes to review, register, an=
d start implementing. May take more time.
Key features

1. Broad public exposure for your listings.
2. Online stats embedded into listings and in your app control panel - better monitoring.
3. Buyers and sellers can e-mail friends items they love.
4. Buyers can share their purchases on social networks - broad public exposure and revenues! This new key feature enables buyers who purchase items from your store to share their purchase on different social network platforms via a customized e-mail they'll receive after their purchase.
*** Also new: show your Twitter tweets, online and on your listings! Lets you notify buyers about opportunities, giving you a great "bulletin board".
***

http://applications.ebay.com/selling?ViewEAppDetails&stab=3D1&mId=3D2000020&appType=3D1&appId=3DShareYourItems.ShareYourItems.com

Social Network App (yearly fee of $5 dollar)
Time Frame: Plan on approximately 10 to 15 minutes to review, register, an=
d start implementing.
Key features
- Connect your eBay account to your Twitter and/or Facebook and/or MySpace
- Post your items manually or automatically

Specifically for the item post to Facebook:
- You can display a photo or the - now on eBay - logo
- You can select a specific page (profile, fan/business) to post to
http://applications.ebay.com/selling?ViewEAppDetails&stab=3D1&mId=3D2000020=
&appType=3D1&appId=3Dsocial.wiqet.com

SecretSale (Free)
Time Frame: Plan on approximately 10 to 15 minutes to review, register, and start implementing.
Key features

* FREE to every eBay seller who joins!!

* Their system will pick one of your items every day, but you can say "no" or choose a different item as your SecretSale.

* Sellers control the cash-back discount you offer (minimums do apply).

* When a SecretSale buyer purchases, the buyer pays full price and then gets a cash-back discount.

* Their system calculates and sends the buyer their SecretSale cash-back discount, automatically for you.

* How it works: Because the service is free, they ask that sellers allow them to invite buyers to opt-in to SecretSale newsletter via a link in your listings to our About Me page, and through a thank you email we send after all your eBay sales.

* -You can change anything, anytime and there are no long-term contracts.

http://applications.ebay.com/selling?ViewEAppDetails&stab=3D1&mId=3D2000020&appType=3D1&appId=3Donpagepromotion.secretsale

Canvasee (Free)
Time Frame: Plan on approximately 15 to 25 minutes to review, register, and start implementing. May take longer
Key Features
* 100% FREE Advertising Service for all eBay sellers, bidders/buyers & affiliates!
* Dynamic Advertising Service starts instantly as you subscribe to the Canvasee Application for free.
* eBay sellers can have attractive widgets which will have their ONLY selling items displayed.
* Countless number of people will distribute the widgets to their potential bidders/buyers through emails, blogs, SNS and others sites as well.
* You can increase and promote your sales furthermore by linking your fashion items to this advertising system.
* The latest Visual Search Engine Widgets and Self Store Widgets are available.

http://applications.ebay.com/selling?ViewEAppDetails&stab=3D1&mId=3D2000020&appType=3D1&appId=3DStileit

Social Store (7 day free trial, $0.95 per month.)
Time Frame: Plan on approximately 15 to 25 minutes to review, register, and start implementing. May take more time.
Key features
1) Drive traffic from Facebook to your eBay listings - viral promotion.
2) Display your items on your new or existing Facebook profile/fan page.
3) App keeps your eBay store and "Social Store" in sync and up to date.
4) Maximum public exposure for your items and listings -> sales and revenues.
5) The app also has search capabilities.

http://applications.ebay.com/selling?ViewEAppDetails&stab=3D1&mId=3D2000020&appType=3D1&appId=3DSocialStore.3dsellers.com

Billboards (21 day free trial. $4.99 per month)
Time Frame: Plan on approximately 15 to 25 minutes to review, register, andstart implementing. May take more time.
Key Feature:
Create and design a header and a footer that are automatically applied at the top and bottom of all of your active listings.

http://applications.ebay.com/selling?ViewEAppDetails&stab=3D1&mId=3D2000020&appType=3D1&appId=3Dbillboards.pagemage.com

Please note, these are suggested time frames to show resources that can hel=
p drive traffic from different sources to your eBay business.

On another note, some best practices to remember:

- Set up custom pages with Gift ideas to drive traffic from Search En=
gines.

- Consider offering expedite shipping to create a better buying exper=
ience and drive sales. Especially 2 weeks prior to December 24th.

- Set up sales using mark down manager; Plan and schedule out for the=
Month of December your promotions.

It's all about conveyed value. Mark up to mark down; Retail practice to inf=
luence potential buyers. If you don't call it out, who will?

- List more items on eBay;

o Auctions with Buy It Now options to appeal to more buyers.

o Increase fixed price items

o Watch for free listing promotions in eBay General Announcements.

--------------------------------

Holiday Sales Count Down - Sunday December 17th, 15 Days and Counting....

Greetings.

Reminder.... Count down to the last big Online Holiday Shopping Dav - Sunday December 17th.

Now would be the time to consider the following to get the last boost in sales before our potential buyers run out of funds:

- Use Mark Down Manager and run a Sale through the end of the Holiday Season (Make it easier on you.)

Consider marking up to mark down a discount of 25% or more.

For insight on pricing, check out Terra Peak. This year shopper are more price conscious then ever.

Terra Peak
http://www.terapeak.com/what-is-terapeak/?cid=ebay_tools

TeraPeak Keywords
http://applications.ebay.com/selling?ViewEAppDetails&mId=2000023&appType=1&appId=titlebuilder.terapeak.com

Listing Analytics
http://applications.ebay.com/selling?ViewEAppDetails&mId=2000023&appType=1&appId=app.listinganalytics.com

- Add or Switch over to offer Expedited shipping.

Its a service that buyers will be looking for, willing to pay for, and give you the edge over the competion and its a service that eBay will reward you with by offering to save you 20% on final value fees.

Starting November 24: Save 20% on your Final Value Fees for free expedited shipping with 1-day handling
http://announcements.ebay.com/2011/11/starting-tomorrow-save-20-on-your-final-value-fees-for-free-expedited-shipping-with-1-day-handling/

- Consider directly listing your top 5 or 10 items on International Sites for increased visability. Note we have 37 different international Sites. The top three to consider if you arent listing there already:

Canada
Australia
UK

Tools for International Trade
http://pages.ebay.com/globaltrade/index.html

Listing Internationally on eBay
http://pages.ebay.com/help/sell/questions/sell_international.html

Selling on the eBay International Market
http://pages.ebay.com/help/sell/international-site.html

Note: Break down your shipping charges specifically for set countries to get increased visability on those sites,as well as World Wide

Increase the number of items listed on eBay to increase sales.

Remember to watch ebay General Announcements for BIG listing promotions for reducted fees. Remember to add Buy It Now format to your Auction listings.

General Announcements
http://announcements.ebay.com/

The closer we get to December 17th, the more appealing Fixed Price and Buy It Now formats will be.

I have also provided the following links and attachments with reports on the Holiday Sales Season to date:

Mobile Commerce Played its Part..
http://www.internetretailer.com/2011/11/30/mobile-commerce-played-its-part-cyber-monday

Cyber Monday Spending Jumps 33%
http://www.internetretailer.com/2011/11/29/cyber-monday-spending-jumps-33

white paper comprises pivotal facts and information from the Black Friday-Cyber Monday time period. It also includes revised online sales estimates in light of a very strong holiday weekend, as well as a calendar filled with tips to help retailers have success for the remainder of the holiday shopping season.

You can download a free copy of the white paper at: http://www.netelixir.com/cm2011.html.

Other information of interest:

The Do’s and Don’ts for Brands This Holiday Season
http://www.likeable.com/2011/11/the-do%E2%80%99s-and-don%E2%80%99ts-for-brands-this-holiday-season/